More In-Depth Material on the Design Process
Core research and analysis informing the outcome of this brand refresh project included detailed preliminary studies about the pre-existing brand and its environment along with insights about how the visual brand should align with the overall corporate brand objectives.
These studies included a “Visual Brand Audit,” a “Competitor Visual Brand Assessment,” and a “Customer Visual Environment Analysis” all of which can be viewed through these links.
These studies included a “Visual Brand Audit,” a “Competitor Visual Brand Assessment,” and a “Customer Visual Environment Analysis” all of which can be viewed through these links.
DataBank Product / Service Collateral System
Sample layout templates using the DataBank Visual Brand System
Data Center Info Sheet - Front
Data Center Info Sheet - Back
Product / Service Sheet - Front
Product / Service Sheet - Back
White Paper - Cover
White Paper - Chapter
White Paper - Text
DataBank Data Center Buyers Guide
An example of “leave behind” collateral developed along with the DataBank Visual Brand Collateral System
DataBank Service Collateral Template System Design
A Master Template InDesign document, using dynamic form fields and linked spreadsheet data, allows for the creation of nearly 100 unique Service Datasheet PDF files in a matter of minutes. This system transformed the DataBank collateral creation process allowing for faster and more frequent updates — essentially on demand — and cutting the cost/time ratio of updating from one to two weeks down to less than a few hours.
Master InDesign Template - Page 1
Master InDesign Template - Page 2
Modular Iconography System Design
The DataBank Visual Brand uses a Modular Iconography System to help identify and differentiate specific information quickly and to build infographic diagrams that visually convey their product offerings and services.
Working with a library of base icons — with pre-defined meanings — endless combinations can be constructed to help convey more complex meanings than a single icon typically can.
Excerpt from the DataBank Brand Guide - 5.1
Excerpt from the DataBank Brand Guide - 5.2
Excerpt from the DataBank Brand Guide - 5.3
Accountability / Performance Metrics
Continuous Monitoring
Expert Guidance
Expert Service
High Performance
Highly Connected
Hyperscale Edge
Interconnect Edge
Layered Defense
Latency Edge
Our Approach / Precision
Portal
Proactive Service
Robust Power
Secure Facility
DataBank “Interim-Use” White Paper - “Geographic Diversity”
Layout of a DataBank “white paper” showing interim text and paragraph styles from the old DataBank Brand along with newer sidebar infographic elements.
The previous DataBank Brand Typefaces in use were HTF Gotham and Montserrat. These layouts were designed as "interim-use" while the Visual Brand Refresh Project was in progress.
